FanPost

Why Media Market Size Does Not Correlate to Endorsements

Will an athlete who signs with the New York Knicks make more money in endorsements than an athlete who signs with the Oklahoma City Thunder? Does the size of the media market an athlete plays in correlate to the amount of endorsement dollars said athlete brings in? The answer, statistically, is no.

I’ve compiled the top 25 money making professional athletes competing in team sports and correlated their endorsement wages against the size of the media market they play in. The results indicate that there is a slight negative correlation between media market size, and the amount of endorsement dollars an athlete collects.

Click here to read the full data, explanations, and analysis.

(Ed Note: I fixed the link and bumped this to the front page. Please head on over to the JFSC for the entire article...as well as telling us what you think about the findings in the comments.)