For all we've heard about the NBA trying to clean up its image and become more family friendly, this just seems like an interesting choice of sponsors. So I think the one thing we can really take from the NBA is that it's less about their image and more about what image they think can make them money. And for sponsors, it's kind of the opposite of their image. Maybe Al Jefferson should be the NBA posterboy? Too soon? But seriously, this is just outrageous considering they're telling Kevin Love to not use swear words in his writing. Are you really telling me that drinking is better than swearing here and there? At any age?