A case of using a player in ways that run counter to his strengths.
"If Zalgiris Kaunas continues to use Lawson in this manner, they are going to have to explain his poor play to fans."
When we're talking about how players perform from one league to another, it's all about style of play. All the short-timer NBA players who'll bolt their overseas connections when the lockout ends present a dilemma to Euro coaches.
(The analogy to Rubio, natch.)