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The crux of the matter

1
"Anger is fine. It's apathy that proves fatal. The NBA still doesn't get it. It's a popular product, but it isn't a passionate one. If it's around, fine. But take it away and watch how quickly folks realize how easily they can live without it. It's because the NBA is more about the star than the sport." This is exactly how I feel. I miss basketball right now because I believe that there's something special to Love, Rubio, and Williams and I want to see it. Having said that, it's not like the NBA ever really 'owns' the sports landscape until after New Year's (after football) and before March Madness. Football owns the fall and weekends, baseball the spring and summer, and the NBA whatever gaps are left over. Perhaps that's why a few high profile NBA players seem intent on disrupting negotiations until they get what they want - it's about them afterall, and not the sport.
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