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Optimal Basketbal Shooting Rate - Brian Skinner of the University of Minnesota

"... NBA players may be unwilling to settle for only moderately high-quality shot opportunities early in the shot clock, believing that even better opportunities will arise later. Part of the discrepancy can also be explained in terms of undervaluation of turnover rates. If the players believe, for example, that their team has essentially no chance of turning the ball over during the current possession, then they will be more likely to hold the ball and wait for a later opportunity"

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