Wow is this cool. Kyrie Irving gets dressed up & made up as an old fart talking about old school basketball. Goes to a court in NJ with his 'nephew', gets into the game and schools the young guys in how to play the game. Really well done ad by Pepsi, intended to go viral (I'm betting), and they do such a good job of it that I'll help it along. Wonderful way to use media in the post-TV brand-building era.