Early Friday morning, the Minnesota Timberwolves announced a multi-year partnership with Aura, a leading provider of all-in-one digital security for consumers.
According to a press release from the team, Aura is a new kind of digital security that protects consumers from digital crime and financial loss. With a mission to create a safer internet, Aura simply secures everything consumers need to do online to protect everything they care about offline. With one subscription and easy-to-use app, Aura proactively protects users from potential threats and helps resolve any issues.
The multi-year partnership designates Aura as the “Official Digital Security Provider” and will include the title of season presenting partner, in-arena and on-court signage and designation as the Official Jersey Patch Partner of the Minnesota Timberwolves. Excel Sports Management’s Properties division sourced and negotiated the partnership between the Minnesota Timberwolves and Aura.
As you may remember, the Timberwolves’ first jersey patch sponsor was Fitbit; however, that three-year partnership ended last summer. Minnesota chose not to have a specific jersey patch sponsor during the 2020-21 season, but will now move forward with Aura as part of this new multi-year deal.
Our beloved Anthony Edwards serves as a brand ambassador for Aura, raising awareness for digital wellness and advocating for proactive protection. He also starred in the announcement video that the team put together (which is the main reason I wrote this article), and once again confirmed that as the face of a professional sports franchise, ANT simply has “it”:
Prior to this news, I had never heard of Aura, so I’m not too moved either way by this latest announcement. With that said, and considering everything that went down earlier this week, it’s probably a much better idea to team with a security company than it would be to partner with a company like Bumble (or even worse — Roman).
Have a great weekend, everyone!